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Advertising on KSDK

Advertise on ksdk.com

www.ksdk.com is St. Louis’ #1 online TV website local portal to news and information on the web.

Averaging over 12.1 million pageviews and 1.1. million unique visitors a month, ksdk.com IS the place to maximize your message exposure, recognition and brand awareness.

To advertise on NewsChannel 5 or www.ksdk.com, contact Alicia Elsner (aelsner@ksdk.com or 314-444-5256)

No TV or Web ad? No problem. At KSDK we offer the finest in copywriting, design and studio production to our clients.

Target Your Events to Your Community:
KSDK has partnered with DataSphere (www.datasphere.com) to sell local advertising on as with events section of www.KSDK.com.
Through this partnership local businesses are able to reach their target audience through advertisements and sponsorships in the specific communities they represent.
For more information or to target your ad with our events please contact: http://datasphere.com/contact-datasphere

Web Ad Sizes and Placement

 

Home Page

 

Article Page

 

Video Page

Web Ad Specifications

160 x 600 Skyscraper Ad Style Guide

Specifications:

Banner Ad Size: Width:160px Height:600px File Size: Max of 20k gif/jpeg - 30k Flash*

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

728 x 90 (Leaderboard) Ad Style Guide

Specifications:

Banner Ad Size: Width:728px Height:90px File Size: Max of 20k gif/jpeg - 30k Flash*

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

300 x 250 (Display) Ad Style Guide

Specifications:

Banner Ad Size: Width:300px Height:250px File Size: Max of 20k gif/jpeg - 30k Flash*

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

Video Pre-roll

Video Pre-rolls run before Flash video clips on ksdk.com (User sees preroll when they play their first clip on ksdk.com. Every clip thereafter).

Specifications:

:10 or :15 sec video spot runs before a Flash video news clip. Video must be provided in mp4, mpeg, Quicktime (.mov). Preferred video size is 424x224 or 320x240.

Video Sponsor Tile Ad Style Guide

Specifications:

Tile Ad Size: Width:320 Height: 250 File Size: Max of 30K

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

88x31 sponsorship tile

Specifications:

Tile Ad Size: Width:88 Height: 31 File Size: Max of 30K

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

Pencil Pushdown

Specifications:

Tile Ad Size: Width:940 Height: 300 (when expanded)
File Size: Max of 20k gif/jpeg - 30k Flash*

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

Page Peel

Specifications:

Tile Ad Size: Width:500 Height: 500 (when opened)
File Size: Max of 20k gif/jpeg - 30k Flash*

Basic Requirements:

  • Ad space cannot be sub-divided into smaller ads, multiple coupons, co-op, etc.
  • Ads should feature one product or service, offered by one-single company.
  • Color schemes that are purposely created to be "obnoxious" in order to attract attention are not acceptable.
  • Ads should be deemed "professional quality" in appearance.

 

Recommendations:

  • Remember: "A Picture is Worth a Thousand Words". Therefore, make sure adequate time is spent on the consideration and production of the main focus picture or image. The picture of the product or service is what will make the ad successful.
  • Limit text to a basic message. Don't confuse people with too much text. Professionals heed the phrase: "Less is More" 


The staff at KSDK.com will work with the client to help make advertiser's campaign as successful as possible and to help address or accommodate any concerns or issues with specifications listed above.

*Regarding Flash Ads: All Flash ads submitted must be compatible with Flash Player 8. All Flash ads must be built with ActionScript 2.0. We require the .fla file of the ad to be submitted as well. The FLA file must be CS3 compatible and must include all fonts used in the creative. Flash ads that require intensive CPU utilization will not be accepted. Please limit movie loops to 3 times. For tracking purposes, PLEASE embed the "clickTAG" function ("TAG" must be in ALL CAPS) into the main button.

 

KSDK realizes that some of the specifications above are clearly based on artistic opinion. However, please understand that the intent of this document is to help maintain a certain level of quality for the web site as a whole. The better quality the site, and the better quality the ads, the more effective the ad and the site become.