(KNTV) -- Scientists at the University of California in San Francisco say sugar is killing us.
Researches said sugar is essentially poison and causes all kinds of chronic health issues like obesity and heart disease.
Dr. Robert Lustig wants restrictions on sugar, the same way tobacco and alcohol are regulated.
"I believe that we need some sort of societal intervention," said Lustig. "I don't believe that if you've got a substance that's both toxic and addictive at the same time that we can do this alone."
Leading food and beverage industries deny sugar has a significant role in America'a health problems, instead, they point to an overall trend toward inactive lifestyles and increased caloric intake.
KNTV