By Casey Nolen
Chesterfield, MO (KSDK) - A battle is brewing in the Chesterfield Valley, and the fight is for shoppers.
Competing outlet malls tried to get the upper hand with the city tonight at Chesterfield City Hall.
Monday night this was the first reading of a zoning bill for one of two proposed new outlet malls, which means it is very early in the development process.
It was nearly a packed house for the council meeting Monday night.
But the draw, was no doubt some young women who raised money for the families of first responders and some Girl Scouts who were recognized.
Once the parents cleared out, several attorneys, developers, and CEOs went to work making their case for and against a new outlet mall north of Interstate 64.
The developer of the other planned outlet mall argued the one up for discussion tonight didn't fit the city's plan for traffic.
A vice president for the company that owns Chesterfield Mall told the council the development would be bad for his business.
Judging by other outlet malls by the same company, he says there could be as many as 55 stores that are already in Chesterfield Mall.
"That's a lot of duplication of stores two miles away," says Michael Lebovitz, Executive Vice President with CBL & Associates Properties, Inc.
"They will be potentially a competitor," said Dean Wolf of Blue Valley, LLC, the company with plans to develop a different outlet mall about five miles to the west near I-64.
"But any thought that there can be two outlet malls in the valley is inaccurate," says Wolfe who is confident his development will be the first to be built.
The Chesterfield City Council will take this up again next month.
Wolfe hopes to have firm plans in front of the city by then and break ground by spring.