KSDK -- Crestwood Court has won the MAXI Award from the International Council of Shopping Centers (ICSC) for its ArtSpace.
The mall transformed vacant storefronts awaiting redevelopment into an arts experience. It was the first development of its kind in the country.
"When we were faced with the grim realities of a slumping economy, our owners challenged us to put the empty space at the mall to good purpose until the mall could be redeveloped," says Leisa Son, marketing manager of Crestwood Court.
When Jones Lange LaSalle first offered space to artists just over a year and a half ago, Son and her team expected about 20 artists to be interested. Instead, 200 showed up to the first organizational meeting, and the tenant list is still growing. The company is also looking at a plan to re-open the Macy's space for a special year long project.
The MAXI Awards program was created to recognize excellence in shopping center marketing in the U.S. Awards are given to shopping centers and companies that have designed and implemented the most successful and innovative marketing programs during the previous year.
ArtSpace at Crestwood Court was awarded the MAXI in the Public Relations Category. Crestwood Court owners Jones Lang LaSalle won the award jointly with Ryan PR, the St. Louis-based public relations agency that handled the ArtSpace campaign.
ArtSpace is a partnership between Crestwood Court Mall and the Regional Arts Commission. Crestwood Court is located at 109 Crestwood Plaza, just east of I-270 and I-44 on Watson Road.